House of Communication — Europe’s largest independent agency group. Fully integrated creative, media, data and technology under one roof.
Get in touch Our offeringThree core brands working as one to deliver fully integrated solutions.
Strategy, creation and content that turn brand narratives into powerful campaigns and memorable experiences.
Real-time media planning and optimization powered by deep data and behavioural insights.
Digital experiences, platforms and technology that bring the brand promise to life at every touchpoint.
Brand positioning, market insights and strategic consulting for sustainable growth.
Our creative philosophy: disciplines working together to create ideas that travel and deliver real impact.
Presence in more than 20 countries with local Houses of Communication and full international capability.
Founded in 1970 in Munich, Serviceplan Group is Europe’s largest independent, partner-managed agency group.
Led by CEO Florian Haller, we bring together more than 6,500 professionals across dozens of countries under the House of Communication model — the only fully integrated agency structure of its kind.
Since 1970 • Largest independent group in Europe • Building Best Brands
Partners to global brands including BMW, Lufthansa, L’Oréal, Lego and many others.
Creative and media work that delivers measurable results for leading brands.
Transforming brands into Best Brands through ÜberCreativity and full integration.
Multidisciplinary teams working together under one roof worldwide.
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